Employer Branding Course - Apr26
Date: 2026-04-22
Time: 09:00
Duration: Half Day
CPD Points: 6

Top talent doesn’t just apply, they choose who they want to work for. The companies that rise to the top communicate with clarity, authenticity, and strategy.

This workshop goes beyond theory, showing proven methods to position your company as the #1 choice for an exceptional workplace: define an EVP that resonates, craft messaging that connects, and showcase a culture candidates can’t resist.

With practical frameworks, real-world examples, and hands-on exercises, you’ll leave ready to attract top talent consistently, build an outstanding employer reputation, and create hiring results that set your organisation apart.

Register now and start turning your company into the talent magnet it deserves to be.

Training Outcomes

  • Define a compelling Employee Value Proposition (EVP): Clearly articulate what makes your organisation unique and irresistible to top talent.
  • Craft authentic and strategic messaging: Communicate your brand story in ways that connect with both active and passive candidates.
  • Showcase company culture effectively: Use storytelling and realworld examples to highlight the workplace environment and employee experience.
  • Position your company as the employer of choice: Implement branding strategies that attract high-quality candidates consistently.
  • Measure and optimise employer branding efforts: Track key metrics and adjust strategies for maximum impact.
  • Apply frameworks for immediate results: Turn insights into actionable steps that improve recruitment outcomes and strengthen business performance.

Please note:
Our Online Training is charged PER PERSON attending. 
APSO Members will need to Sign In to receive their Member discount.



APSO Member price: R1750.00 Excluding VAT
Non-Member Price: R3500.00 Excluding VAT

To receive your Member Discount, please log in first before you Register for the Event.

Member Login

Non-Members may continue to the Registration Page using the link below.

Non Member Registration
Speaker Profile:
Daniela Bascelli
Daniela Bascelli is a globally recognised industry leader in AI, digital marketing, social media recruitment marketing and sourcing. With over 15 years of experience, she has transformed how agencies and corporates attract, engage, and place talent through cutting-edge digital strategies and future-focused skills training. Her track record includes leading award-winning marketing and recruitment advertising programmes, training more than 10,000 recruitment professionals worldwide, and shaping best practices in digital recruitment, sourcing, and marketing. Recognised as a 2024 Women Leader in Marketing and Advertising, Daniela has delivered high-impact workshops in 20+ countries, spoken on global stages, and worked across six continents. Daniela equips recruiters, agencies, and brands to master digital and AI-driven recruitment and marketing with clarity, confidence, and purpose, setting the benchmark for transformation from strategy through to execution.

How event registration works:
In order to register candidates:

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