Lead Generation Masterclass for Recruitment Agencies and Teams
Date: 2026-11-18
Time: 09:00
Duration: Two Days
CPD Points: 14

In this masterclass, you’ll learn to market like a pro and create a lead generation system that works!

Position your agency, grow influence, create content that converts, and generate consistent leads all while providing real online value.

Join this lead generation training course and win more clients in 2026. This is a hands-on course for recruitment agencies, HR teams and recruitment marketers who want to stand out from the sea of recruitment sameness, attract and win more clients and scale their recruitment agency beyond 2026.

Training Workshop Overview - The SIGNAL Method

  • Module 1: SOURCE - Ideal client and candidate profiles, data enrichment and intent signals. From spray and pray to precision targeting and a RETURN OF INVESTMENT.
  • Module 2: IGNITE - AI-personalised outbound that does not read like AI, modern lead generation systems that work and referral triggers.
  • Module 3: GROW - Translating your brand’s mission into a recognisable voice. Nurture that keeps you visible and top of mind without becoming noise, sustained across every touchpoint.
  • Module 4: NETWORK - Business networking, referral engines, events and placed candidate networks, and advocacy as a lead channel.
  • Module 5: AI - Your research and augmentation layer, threaded through every module, plus a dedicated tool masterclass.
  • Module 6: LAND - Pitch frameworks for client wins, closing framework for placement and the metrics that prove it is working.
  • Paid Media Advertising Strategy:
    • Structuring full-funnel campaigns (TOFU, MOFU, BOFU).
    • Choosing the right campaign type based on business objectives.
    • Budgeting, A/B testing, and scaling performance creatively and efficiently.
    • LinkedIn, META, TikTok, Google.
  • Lead Generation & Nurture Funnels:
    • Using social platforms to attract, capture, and qualify high-value leads.
    • Lead magnets, chat funnels, and instant forms.
    • Integrating landing pages, email automation, and CRM for ongoing nurture.
    • Measuring lead quality and attribution across organic and paid strategies.
  • Legal & Ethical Considerations
    • Copyright, licensing, and the correct use of digital assets.
    • Global data privacy compliance: POPIA, and GDPR for digital marketing.
    • Disclosure of AI-generated content, paid partnerships, and sponsored posts.
    • Best practices in 2026.
  • Legal & Ethical Considerations
    • Copyright, licensing, and the correct use of digital assets for marketing and promotion.
    • Global data privacy compliance: POPIA, and GDPR for digital marketing.
    • Disclosure of AI-generated content, paid partnerships, and sponsored posts.
    • Effects of AI-generated content online.

Course Outcomes

  • Build a consistent, repeatable lead generation system.
  • Use AI to research prospects, personalise outreach and save time.
  • Create stronger offers and messages that attract attention.
  • Generate leads through LinkedIn, email, referrals, content and strategic partnerships.
  • Turn online visibility into genuine business opportunities.
  • Track lead sources, conversion rates and return on investment.
  • Create a realistic 30-day lead generation action plan.
  • Leave with a daily-use lead generation system your company can create.

 Please note:

Our Online Training is charged PER PERSON attending. 
APSO Members will need to Sign In to receive their 50% Member discount.



APSO Member price: R2500.00 Excluding VAT
Non-Member Price: R5000.00 Excluding VAT

To receive your Member Discount, please log in first before you Register for the Event.

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Non-Members may continue to the Registration Page using the link below.

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Speaker Profile:
Daniela Bascelli
Daniela Bascelli is a globally recognised industry leader in AI, digital marketing, social media recruitment marketing and sourcing. With over 15 years of experience, she has transformed how agencies and corporates attract, engage, and place talent through cutting-edge digital strategies and future-focused skills training. Her track record includes leading award-winning marketing and recruitment advertising programmes, training more than 10,000 recruitment professionals worldwide, and shaping best practices in digital recruitment, sourcing, and marketing. Recognised as a 2024 Women Leader in Marketing and Advertising, Daniela has delivered high-impact workshops in 20+ countries, spoken on global stages, and worked across six continents. Daniela equips recruiters, agencies, and brands to master digital and AI-driven recruitment and marketing with clarity, confidence, and purpose, setting the benchmark for transformation from strategy through to execution.

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