Ad Writing Workshop
Date: 2022-07-12
Time: 09:00
Duration: Full Day
CPD Points: 8

Learn how to:

  • Translate a client brief into a magical job ad
    • How to take a brief from the client
    • Translating the brief into an advert
    • Writing the advert
    • Keywords to include
    • Words to avoid
    • Pronouns
  • How to get the word out
    • Creating a candidate persona
    • Vertical and horizontal job sites
    • Social Media 
    • Managing feedback throughout the process
    • Keeping your recruiter reputation intact

Real-time virtual sessions 09h00 – 11h00 on Tuesday 12th July, Friday 15th July, and Friday 22nd July



APSO Member price: R1850.00 Excluding VAT
Non-Member Price: R3000.00 Excluding VAT

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Speaker Profile:
Jane Moors
Jane has over 20 years’ experience in the recruitment industry as a trainer, advisor, area manager and owner of her own recruitment consultancy. As a trainer and consultant for well-known corporates and leading recruitment agencies, she focuses primarily on the full recruitment process and competency-based interviewing skills. BA (Hons) African Studies– Law, Psychology, Drama, Education (UCT) MCPP (Master Coach Practitioner Programme – accredited through the International Coach Federation) Accredited Enneagram Assessor (Integrative Enneagram Solutions) Accredited Recruitment Services Assessor (Sinethembana - SERVICESETA) Teaching through Technology Certification (WITS & GetSmarter)
Elzette Fourie
Elzette Fourie is a Freelance Recruitment Marketer from Cape Town with over 20 years in recruitment. She provides creative solutions to the Recruitment Industry through social media recruitment & management, recruitment marketing, advertising as well as job and candidate sourcing.

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